I am speaking to a group of marketing leaders in the Continuing Care Community on grief and what we can do to help those who have lost a loved one.
It is amazing that the topic of loss, one that is universal to every human being still produces such discomfort that we choose to ignore it, and not to develop a plan of care for those going through grief.
Why do we spend so much time marketing our services when the one thing we could be “selling” is the support one receives when a loved one dies?
What if the people who we hire would feel supported if someone in their family dies, or if there was a support group they could attend when one client after another passes away? Would our retention rates increase?
Wouldn’t it be nice to know what to say or do for a co-worker who has to…
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